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Developing Markets Hold Both
POTENTIAL AND CHALLENGES FOR WIPES MANUFACTURERS
By Magdalena Kondej
Head of Household Care Research for Euromonitor International
According to Euromonitor International, in terms of the $9 billion global wipes market, the developing regions of Eastern Europe, Latin America and the Middle East and Africa account for a very small share, at just under 10% combined. However, this is up from 5% at the beginning of the decade, indicating that although the global significance of the emerging regions remains relatively small, they are quickly growing in importance.
Continuing the trend, Euromonitor reports that Latin America, the Middle East and Africa and Eastern Europe are predicted to drive global growth of the category to 2013, with predicted average annual value growth of 7%, 6% and 3%, respectively, all above the forecast average annual category growth of 2%.
