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The Household Wipes Market
as economic conditions improve, manufacturers are gearing up for a return to consumer spending
Karen McIntyre, Editor
During the past decade, the household wipes market has been nothing short of explosive. Starting with Clorox’s disinfectant wipes, launched in 1999, and Procter & Gamble’s Swiffer electrostatic floor cleaning cloths a year later, a steady stream of new product introductions catering to today’s overbooked consumer has created a billion dollar market for nonwovens.
From the stainless steel cleaning wipe to clean off appliances to the wet and dry wipes used to mop a floor to furniture polishers, glass cleaners or toilet and shower wipes, there is no longer a surface in the home that does not have a wipe to clean it.
