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Spunmelt Makers’Fresh Bag of Tricks
Spunmelt makers have some aces up their sleeves to hit the jackpot
by Sandra Levy, Associate Editor
Make no mistake about it. These are times that try men’s souls. The global recession punched some sectors of the spunmelt market hard—especially the housing and automotive segments. While other sectors like hygiene and medical have been less affected by the epic economic crisis, they’ve had their fair share of problems. With rising raw material costs, higher energy prices and customers’ demand for lighter weight fabrics and improved cost efficiencies, it is no wonder that spunmelt makers are hammering away at plans to differentiate themselves. With strategies ranging from tying the knot with new partners to investing in new lines in new markets to shutting down uncompetitive lines, to reducing capacity, to launching new products in niche markets, spunmelt makers have a fresh bag of tricks that are intended to help them hit paydirt.
