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Sitting Pretty
hygiene component suppliers prepare for pricing let-up
By Ellen Wuagneux
Associate Editor
57.8 million. This is the number of baby boomers (those born between 1946 and 1964) expected to be living in 2030, according to U.S. Census Bureau projections. That year, these boomers will be between ages 66 and 84 and nearly 55% will be female. Census figures also indicate that more than four million people will turn 50 in 2008. For makers of hygiene products, especially sanitary protection and adult incontinence items, these figures sound pretty good.
There’s good news in the baby diaper market as well: a record number of babies were born in the U.S. in 2007, according to the National Center for Health Statistics, signaling an impending baby “boomlet.” The 4.3 million recorded births in 2007—the highest since 1957—give just a glimpse of what’s ahead in the nursery and point to upcoming steady sales of baby diapers, training pants and swim diapers.
