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Changing Lifestyles Challenge AI Market



lifestyle changes, increased life expectancy create more customers for incontinence products



By Adrian Atterby
Euromonitor International




Click here to read the full article.
Changing demographics are causing problems for hygiene product manufacturers, particularly in developed markets. However, when it comes to the incontinence products these same problems prove beneficial.

Due to improvements in diet and medical advances, people are now living much longer. Thanks to greater financial wealth, they are also remaining much more physically energetic in later life, travelling frequently, taking up new hobbies and playing active roles in the raising of grandchildren.