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Hygiene Hype
suppliers feel the squeeze as costs and expectations soar
Christine Esposito
The hygiene components that make diapers, incontinence and feminine hygiene products perform are taken for granted by consumers. That is, unless the technology fails and disaster unexpectedly strikes junior as he heads into nursery school, the caregiver as she moves an elderly patient to his wheelchair, or an already-too-self-conscious teenager as she changes into her gym clothes.
Makers of diapers, feminine hygiene and adult incontinence (AI) do their best to help consumers avoid those problems by rolling out better performing and more aesthetically pleasing products—even as retailers enlist lowest-price selling tactics and raw material and energy prices tick higher.
