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Apparel Appeal
how one manufacturer used an apparel mindset to create an innovative nonwoven single-use panty
By Tiffany Overstreet
SmartChoices
This fall, a women’s single-use panty featuring a nonwoven/elastic tri-laminate fabric made its debut in the sanitary protection aisle of select retail stores in the U.S. The introduction of the product is exciting from two perspectives. First, the product has the potential to bring incremental sales dollars to the sanitary protection category. Second, the product is one of the first apparel-type products to feature an elastic laminate fabric for the body of a garment.
Marketed and sold under the Once brand (www.wearonce.com), the single-use panty is available in the sanitary protection aisle of select Meijer and HEB stores. Once is focused on providing women with convenience and simplicity in a panty that can be worn once and then thrown away.
