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Medical Mania

despite pricing pressures, increasingly stringent regulations and competition from China, the medical market  continues to be viable for some nonwovens producers

By Karen McIntyre

Click here to read the full article.

Participation in the medical market is not easy. While at first glance, the market might seem to bear a number of similarities to the hygiene market—widespread use of spunmelt materials, demand for homogenous materials, a tendency toward disposability—manufacturers involved in medical say this market’s sophistication is at a much higher level than hygiene.

And, ever-changing standards have made the medical market more challenging than its sister hygiene market, a reason why not all spunmelt makers are targeting medical nonwovens. “Medical is something that companies need to truly be committed to,” said Dennis Norman,  vice president of strategic planning and communication for PGI Nonwovens. “Hygiene companies that have wanted to dabble in medical have had a hard time because they do not have a dedicated medical strategy managed on a global basis with the right technologies and assets like PGI does.